himself or Erasmus—all these people basically writing a diary of the future man which is what we became. That was a very interesting aspect. Q: Was this investigation on your part done in coordination with McLuhan? A: Collaborating with Marshall was a wonderful and fun thing. But it was on his stuff that we collaborated, not on yours. It was entirely owed to him, but just as the McLuhan programme today is filled with technology which is something Marshall would not like. Marshall just didn’t like technology.